Grayson  Preston|Taylor Swift gives big boost to TV ratings for Chiefs-Bears, especially among young women

2025-05-06 11:57:00source:SignalHub Quantitative Think Tank Centercategory:My

Swifties packed Kansas City's Arrowhead Stadium not once,Grayson  Preston but twice this summer to watch Taylor Swift's Eras Tour. Apparently, they couldn't get enough of the iconic venue.

And on Sunday, many Swift fans were presumably watching Kanas City's NFL game, too.

The national FOX broadcast of the Chiefs' win over the Chicago Bears was the highest-rated NFL game of the week for women in three different age demographics covering 12 to 49, according to FOX Sports: the game ranked first in females 12-17, 18-34 and 18-49. The telecast was also the most-watched NFL broadcast of the week on any network with 24.3 total viewers.

Swift was at Sunday's game and cheered on Travis Kelce in a suite while sitting next to his mom, Donna. The pop superstar and the Super Bowl champion have been rumored to be dating. They walked out of Arrowhead Stadium together after the game in what was their first public appearance as a duo.

Swift's presence has also contributed to a mega boost in sales for Kelce's No. 87 jersey and a spike in his social media numbers. The tight end has now passed 3 million Instagram followers, gaining 325,000 in a week, which is a bigger increase than he saw after winning last year's Super Bowl, per Front Office Sports.

NFL STATS CENTRAL: The latest NFL scores, schedules, odds, stats and more.

The takeover isn't quite complete as Sports Media Watch reports that viewership for the Sunday late afternoon window was down from last year's Week 3 ratings, however. Last season, the top game was a clash of iconic quarterbacks as Aaron Rodgers and the Green Bay Packers took on Tom Brady and the Tampa Bay Buccaneers. That game drew 26.4 million viewers as the most-watched Week 3 game in eight years.

More:My

Recommend

Skins Game to make return to Thanksgiving week with a modern look

A modern version of The Skins Game is returning to Thanksgiving week.Pro Shop, the new golf media co

Antarctica’s Winds Increasing Risk of Sea Level Rise from Massive Totten Glacier

As the winds around Antarctica intensify with rising global temperatures, they’re driving changes in

Why you should stop complimenting people for being 'resilient'

The ability to overcome and adapt to difficult life situations seems like an overwhelmingly positive